In the last week or two I started listening to Lupe Fiasco’s new album, Lasers. I’ve been a pretty big Lupe fan and this album definitely has me playing most of the album on repeat. As I started tweeting, urging people to check it out, I figured I’d check if Lupe was on Twitter. Well, he is and you can follow him here. What really caught my attention was his Twitter image…a QR code. I quickly scanned the QR code with i-nigma ( my QR code reader of choice) and was pleasantly surprised with the experience.
mobile web
Mobile Is A Must. Ask Lupe Fiasco.
by Greg · 0 comments
2011 Super Bowl Commercials: FAIL
by Greg · 4 comments
With the New York Giants not making the playoffs I was not really excited to watch the this years Super Bowl. I almost didn’t even watch but as mobile marketer I felt the need to at least catch the commercials and see if anyone involved a mobile call to action in their commercials. You’d think with advertisers spending about $3 million per 30 second spot that they might try to extend the engagement with the millions of viewers tuned in. NOPE! Ton’s of missed opportunities! This was not only an epic fail regarding a missed opportunities for the advertisers themselves as well as the agencies representing them. Having worked for an agency that promoted Pepsi, Mt. Dew, Lipton, Stella and more…the agencies failed worse and should take the responsibility. Click to continue…
Welcome to my site. I am a marketing professional with a strong focus in mobile. I am the co-founder of @thumbfound. We help businesses & brands use SMS to grow their bottom line.