As marketers it’s all about timing. More importantly it’s all about delivering the right message at the right time with the right context based on what the customer has requested. As a marketing professional I actively stay up to date on the latest technologies. I have to be an early adopter of everything if I want to stay on the ball and deliver the right strategies and execution plans to clients. Do you ever feel like your clients get caught up in it all because of a new product or app? Do YOU ever get caught up in how fast things are REALLY moving? I had the opportunity to teach a class at the local college and was really surprised by what I heard…
Examples
In the last week or two I started listening to Lupe Fiasco’s new album, Lasers. I’ve been a pretty big Lupe fan and this album definitely has me playing most of the album on repeat. As I started tweeting, urging people to check it out, I figured I’d check if Lupe was on Twitter. Well, he is and you can follow him here. What really caught my attention was his Twitter image…a QR code. I quickly scanned the QR code with i-nigma ( my QR code reader of choice) and was pleasantly surprised with the experience.
I have a lot of phone calls with existing clients as well as prospective clients about how to implement mobile into their existing strategy. I can’t tell you how often I hear “do we need an app?”. Before any business or brand jumps to an app I think it’s very important to engage customers vis SMS. It offers the most reach and is basically the gateway drug to other mobile channels. It builds a great foundation for all future initiatives while getting customers accustomed to receiving communications to their phone. Chipotle is a great example of tapping into SMS to build followers and dialogue with its customers. They unfortunately started with an app for orders but I think after seeing this new campaign they realized they needed to get back to the basics…burrito style!
Welcome to my site. I am a marketing professional with a strong focus in mobile. I am the co-founder of @thumbfound. We help businesses & brands use SMS to grow their bottom line.