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So, first I apologize for my delay on this post.   A lot of new opportunities have been presented to me and I’ve had to take a step back to assess some of them. If you’ve been reading here at my site you might have read a recent post “All I want for X-Mas is a Mobile Marketing Program” and I listed a number of steps for those interested in executing a mobile marketing program for this upcoming holiday season.  This series is meant to break down some of the steps and give insight into the best way to get started. The first step to get started with mobile marketing is to get educated.  The rest of this post will discuss the best way to move forward. (more…)

If you watch any amount of television then you’ve probably seen commercials for the iPhone and all its applications.  Well, NOW there is an app for stalking your ex-girlfriend!  Check out this parody.

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Not sure how I missed this on Mashable but I caught wind of this video thanks to Phill Barrett.  A blog I check out frequently.

Enjoy!

I just got home from a trip back east for a wedding and a few days with my family in New Jersey.  It was a wonderful trip and great to see the family.  Having lived in Denver for a little over a year now I don’t get to see my family as much as I’d like to.  What does this have to do with mobile marketing you might ask?   Well, since I don’t get to see my family as often we were discussing the next time I would get to see everyone and that just happens to be Christmas.

Although that seems far away it really isn’t.  Flights need to be booked and my parents still ask, “Make a list of what you would like for Christmas”?  It’s interesting because I don’t think about the proximity of the holidays on a personal level but when it comes to business, I’m all over it.  I’ve been speaking with old and prospective clients about their marketing plans and goals for the upcoming holiday season and how they should be incorporating mobile to drive new and repeat business and capitalize this holiday.

With that said I want to start discussing ways retailers should prepare for the holiday with mobile. This series will be broken out across a series of posts to keep your attention.  Let’s start with an overview of what this series will discuss.  Upcoming posts will discuss the steps in more detail. (more…)